Progressive raised eyebrows when it announced last week that it was folding its Drive Insurance from Progressive brand back into its more established corporate brand. The insurer told IIABNY that its consumer research found that after two full years, its agent brand had failed to meet corporate expectations. In essence, Progressive discovered that trying to market two brands simultaneously is extremely difficult. Now, click here and hear the lesson I think independent agents should also learn from the demise of Drive.
-- Jamie Deapo
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